If you are considering using social media for your business, but don’t know where to start take a look at this short beginners guide. We will be looking at how to start using these four popular social media platforms; Facebook, Twitter, Google Plus and Pinterest.
Choose what platforms you want to use carefully, you don’t have to actively use them all. However it is a good idea to set up and claim accounts across as many social platforms as you can to protect your brand. Use this link to find if your URL is still available on these popular Social Networking and Social Bookmarking websites.
Once you have decided what platforms will work best for you, make the most of them use them regularly answer posts and share relevant and useful information with your audience.
Now let’s look at my four favourite social media sites.
Launched March 2010Visual discovery tool and users create and share collections (called “boards”) of visual bookmarks (called “Pins”). A study released in July 2013 by French social media agency Semiocast revealed the website had 70 million users worldwide.
- Have Objectives Before You Start
– Do you want to drive traffic to your website?
– Are you trying to boost your brand?
– Do you want to increase sales?
– Are you trying to expand customer engagement?
- Build Relationships By
– Liking other pins
– Tagging @ another pinner in your descriptions
- Give Aways
– A call to action pin can increases engagement by 80%
– Drive traffic to your website with discount codes, e-books and offers
- Use The Pin Button
– Add the pin button to all your web pages and blog posts
– Add the Follow me on Pinterest button to your home page
- Do The Maths
– 40% of posts should be motivational
– 40% of posts should be educational
– 20% About your brand
Launched February 4, 2004. It is a Social networking service with 1.23 billion active users ( recorded user figure dated December 2013).
- Make It Fun
– Be relaxed Facebook is a fun place, no one wants to read boring posts!
– Write in a friendly manner
- Use Visuals
– Use good quality square images a good size is 500 x 500
– Upload videos
- Make Succinct Posts
– Shorter is better! Posts of around 80 characters or less encourage the most engagement
– Practice condensing what you want to say
– Link to a Blog post or web page for more information
- Make Posts Invitational
– Create posts that create discussion
– Write posts that your audience will want to share
- Ask Questions
– Find out what your audience is interested in
– Only ask questions you can answer!
Launched 15 July 2006. Users are able to send and read short 140-character text messages, called “tweets”. A ‘real time social networking’ site, a place for sharing information as it happens. 200 million (active users recorded February 2013).
- Keep it Short
– You only have 140 characters so keep messages short
– Use websites that shorten URLs to fit into the 140 character limit
- Use Hash tags
– Start a word with a ‘#’ will create a hashtag. A hashtag makes a certain word easily searchable
- Be Yourself
– Don’t be overly formal on Twitter, your tweets should show individuality & the personality of your business
– Favorite and retweet positive messages
– Thank those who praise you
Launched 28th June 2011. 540 million active users as of October 2013. More than just a social networking service, it is a authorship tool that associates web-content directly with its author.
- Link Your Google Plus Account with your Website
– By using Google Plus you are able to link your account to your website content which then shows in the search results
- Make the most of that space
– Make a visual impact by uploading a good image to your cover space its huge 2120 x 1192 make the most of it.
- Get involved
– Join communities
– +1 posts
– Comment on posts
– Share posts
– Create conversations
- Create Circles
– This is a way of managing people you are following
With any account you need to spend time setting it up correctly, fill in all the details you can and add images. Take time to set your account up properly and if you don’t have time to do it then out source this work to a company that can set it up for you . It’s a a crowded digital world out there, you need to stand out and in a good way!